Bachelor of Science in Business Administration
The Bachelor of Science in Business Administration (BSBA) program is a comprehensive four-year degree designed to develop skilled and ethical business leaders equipped to address the demands of a rapidly evolving global economy. With three specialized majors, the program offers students the flexibility to tailor their education to their career aspirations and industry interests.
Majors:
(a) Business Management
Prepares students for leadership roles in various industries by emphasizing strategic planning, organizational development, and effective decision-making.
(b) Marketing Management
Provides expertise in market analysis, brand management, and digital marketing, enabling students to create impactful marketing strategies in diverse industries.
(c) Financial Management
Develops proficiency in financial planning, investment analysis, and risk management, preparing students for roles in banking, corporate finance, and investment firms.
Graduates of the BSBA program are prepared for leadership roles across industries or entrepreneurial ventures, contributing to sustainable development and economic progress.
