The Bachelor of Science in Business Administration (BSBA) program is a comprehensive four-year degree designed to develop skilled and ethical business leaders equipped to address the demands of a rapidly evolving global economy. With eight specialized majors, the program offers students the flexibility to tailor their education to their career aspirations and industry interests.

Majors:

(a) Entrepreneurship
Focuses on fostering creativity and innovation, equipping students with the skills to launch, manage, and grow sustainable businesses in a competitive environment.

(b) Business Management
Prepares students for leadership roles in various industries by emphasizing strategic planning, organizational development, and effective decision-making.

(c) Marketing Management
Provides expertise in market analysis, brand management, and digital marketing, enabling students to create impactful marketing strategies in diverse industries.

(d) Financial Management
Develops proficiency in financial planning, investment analysis, and risk management, preparing students for roles in banking, corporate finance, and investment firms.

(e) Operations Management
Focuses on optimizing business processes, supply chain management, and production systems to improve organizational efficiency and effectiveness.

(f) Human Resource Management
Equips students with the skills to manage talent acquisition, employee relations, and organizational development while fostering a people-centered workplace culture.

(g) Business Economics
Combines economic theory and business practices to analyze market trends, guide strategic decision-making, and address economic challenges in business contexts.

(h) Business Accounting and Auditing
Develops expertise in financial reporting, auditing standards, and accounting systems, preparing students for careers in accounting, auditing, and financial consultancy.

Graduates of the BSBA program are prepared for leadership roles across industries or entrepreneurial ventures, contributing to sustainable development and economic progress.

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