University of Luzon CBAHTM Students Showcase Creativity and Skills During CBAHTM Week 2026
Posted on 14th of Oct 2026 by UL Administrator
The University of Luzon brought together student talent, practical learning, and cultural appreciation during the four-day celebration of CBAHTM Week 2026, held from September 22 to 25, 2026. With the theme “Empowering Creative Minds, Business Acumen, and World-Class Service Excellence,” the activities gave students opportunities to apply their knowledge, develop professional skills, and take part in friendly competition.
Day 1 – September 22
The opening program featured remarks from Dr. Amalia G. Dela Cruz, followed by messages from Vice President for Academic Affairs Dr. Aurora M. Samson-Reyna and University President Dr. Luis M. Samson Jr. Guest speaker Mr. Carlo Z. Ochave also shared a message with the participants. Activities included the Nego-Luzonian Final Judging, Mr. and Ms. Nego-Luzonian, the ribbon-cutting ceremony and trade fair, the BAHTM Quiz Bee, Poster Making Contest, and Advertising Competition.
Day 2 – September 23
Students demonstrated their practical skills through competitions in table skirting, table set-up, flower arrangement, Western cuisine, and table napkin folding. Tourism-focused activities also featured the Tourism Estate Development Proposal and Tour Package Proposal, allowing participants to present ideas related to tourism planning and development.
Day 3 – September 24
The third day highlighted food preparation and presentation through the Petit Four and Cake Decoration competitions. Students also demonstrated their communication and service skills during the Tour Guiding Competition and Flight Attendant Showmanship.
Day 4 – September 25
The final day featured the Global and Philippine Culture Exhibit Competition, Vocal Solo, and Vocal Duet. The celebration concluded with the Closing and Awarding Ceremony, recognizing the participants’ efforts throughout the four-day event.
Through activities that connect classroom learning with practical experience, UL supports broader educational, economic, and community goals. These efforts align with the United Nations Sustainable Development Goals particularly, SDG 4: Quality Education through active learning and professional training; SDG 8: Decent Work and Economic Growth through the development of skills relevant to the tourism and hospitality labor market; SDG 9: Industry, Innovation and Infrastructure through opportunities for students to develop creative ideas and apply innovation in business, hospitality, and tourism; and SDG 11: Sustainable Cities and Communities through appreciation of cultural heritage and ideas for sustainable tourism.
The University of Luzon congratulates the students, faculty, and organizers who helped make CBAHTM Week 2026 a meaningful week of learning, participation, and shared experiences.
