The Bachelor of Science in International Marketing is a four-year degree program designed to prepare students for dynamic careers in the global marketplace. The program focuses on equipping students with the skills and knowledge necessary to develop, implement, and manage marketing strategies across diverse cultural and economic environments.

The curriculum integrates core principles of marketing, business communication, market research, and consumer behavior with specialized courses in international trade, cross-cultural marketing, digital marketing, and global brand management. Students gain a deep understanding of how to navigate international markets, adapt marketing strategies to cultural nuances, and leverage emerging technologies to create impactful marketing campaigns.

Experiential learning opportunities such as internships, case studies, and real-world marketing projects allow students to apply theoretical concepts in practical settings. The program also emphasizes sustainable and ethical marketing practices, preparing students to address the challenges of global business responsibly.

Graduates of the BSIM program are well-equipped for roles such as international marketing managers, brand strategists, market analysts, export managers, and digital marketing specialists in multinational corporations, global non-profits, or entrepreneurial ventures. This program empowers students to thrive in the global economy, fostering creativity, adaptability, and a strategic mindset.

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