University of Luzon Prepared Students for Evolving Global Industries with Major Academic Event

The University of Luzon’s College of Business Administration, Hospitality and Tourism Management (CBAHTM) successfully hosted a significant academic and professional development event, the “Success Forum and Curriculum Review,” on March 19, 2024, at the UL Multi-Purpose Hall. This full-day forum was designed to fortify the curriculum and provided current Luzonians with crucial insights into the dynamic shifts occurring across the business, hospitality, and tourism sectors. Operating under the theme, “Navigating New Horizons: Trends and Transformations in Business, Hospitality and Tourism,” the event underscored the University’s commitment to providing an education that was not only academically rigorous but also aligned with the immediate and future demands of global industry. This proactive approach ensured that Luzonians graduated with the competencies necessary to thrive in an increasingly complex and interconnected world.

The forum was structured to facilitate a vital dialogue between academic leaders, industry professionals, and students, allowing for a comprehensive review of the college’s offerings. The Curriculum Review component of the event was particularly crucial, involving the scrutiny of existing program structures to incorporate emerging technologies, sustainability practices, and contemporary management theories. By engaging in this systematic evaluation, the CBAHTM ensured that its course materials and learning objectives reflected the most current practices and ethical considerations driving these key economic fields. The outcome of this review is expected to directly influence the enhancement of degree programs, making them even more relevant and competitive on both a national and international scale.

A highlight of the event was the presence of four distinguished Resource Speakers, each bringing specialized expertise to the discussion: Ms. Ma. Narfe G. Pancho, Ms. Jana Charisse Mary C. Carvajal, Mr. Aldrin G. Tadeo, and Mr. Ralph Peter Pol C. Llamas. These industry leaders and experts shared their experiences and foresight regarding the latest trends, from digital transformation in business administration to sustainable practices in hospitality and emerging markets in tourism. Their presentations in the Success Forum segment served as an invaluable source of external validation and expert perspective, motivating Luzonians to align their educational pathways with the competencies that employers are actively seeking. The engagement with these speakers offered current students a rare opportunity to bridge the gap between theoretical knowledge gained in the classroom and the practical realities encountered in the professional landscape. This continuous integration of professional perspectives remains key to maintaining the University of Luzon’s standard of academic excellence and commitment to student success.

The University of Luzon’s initiative, centered on a curriculum review and a professional success forum, robustly supported several global development frameworks. By focusing on emerging trends and transformations, the event directly addressed Sustainable Development Goal 4 (Quality Education) by ensuring inclusive and equitable quality education and promoting lifelong learning opportunities that are relevant to the modern economy. Furthermore, by equipping Luzonians with cutting-edge skills in dynamic sectors like business and tourism, the University contributed to SDG 8 (Decent Work and Economic Growth), fostering sustained, inclusive, and sustainable economic growth, and full and productive employment. Finally, the forum’s emphasis on sustainable practices within hospitality and tourism aligned with aspects of SDG 12 (Responsible Consumption and Production), particularly promoting sustainable tourism that creates jobs and promotes local culture and products.